Event Tech to Drive Digital Transformation and Delegate Engagement
Spark NZ launched Spark Accelerate in 2024 - a summit designed to connect Aotearoa’s business leaders with emerging technologies, inspire digital transformation, and showcase Spark’s portfolio.
Our role was to create a seamless, tech-enabled experience that empowered delegate engagement, elevated Spark’s innovation credentials, and supported sales enablement through smart digital tools.
The Challenge
To bring Spark Accelerate to life, we needed to build an engaging, user-friendly web app to allow delegates to navigate a packed schedule of speakers and sessions, interact with content, and seamlessly curate their own agenda.
We created a seamless registration and check-in system that worked flawlessly onsite and drove attendee engagement through gamification and interactive sessions.
We equiped the sales teams with the tools to capture leads and spark meaningful customer conversations to over-all showcase Spark’s innovation and leadership in AI and digital transformation.
The Solution
We delivered a full-service digital experience that supported Spark's goals from registration to post-event insights.
Web App Experience
We developed a mobile-friendly web app with session schedules, speaker bios, and personalised agendas that enabled direct breakout session registration via the app. We gamified the experience by awarding points for session attendance, QR code scans, and portfolio interactions - with points redeemable for branded merchandise. The web app also offered live Q&A, polls, and feedback forms to capture real-time audience input and post-session insights.
Registration & Check-in
Designed an intuitive registration system with onsite check-in and real-time lanyard printing to ensure smooth delegate flow.
Sales Enablement
Equipped Spark’s sales teams with Satellite-powered apps on dedicated devices to capture leads and track delegate engagement.
The Results and Impact
Hundreds of delegates actively engaged with the event web app throughout the summit. The gamification proved highly effective, encouraging interaction across all touchpoints from across the web app to venue.
The Sales teams captured actionable leads and valuable insights and Spark Accelerate 2024 laid the foundation for a flagship annual event with the 2025 summit confirmed for November and 2026 already in development!
