Powering Deep Purple Day at Craggy Range with seamless event tech
Deep Purple Day is Craggy Range’s signature celebration - an annual gathering at the foot of Te Mata Peak that brings together its most devoted wine club members. Set against the estate’s sweeping landscape, the event blends curated tastings, food pairings, live music, and multiple hospitality zones into one unforgettable experience. To match the exclusivity and elegance of the occasion, Craggy Range needed a seamless digital solution that enhanced the guest journey without compromising the brand’s premium feel.
The solution
Satellite delivered a custom instance of our TAG live event platform, designed specifically for Deep Purple Day. Members received a mobile companion that acted as their ticket, interactive guide, and shopping assistant throughout the event. From tasting session information and venue maps to live event content and wine profiles, every detail was accessible in one refined interface. Our on-site access control ensured secure, contactless entry, while real-time dashboards gave organisers full visibility of check-ins, ticket delivery, and guest flow.
Click & Collect Wine Ordering
One of the standout features was mobile wine ordering via Click & Collect. As guests moved between tastings, they could add bottles to their cart in real time and collect their selections at the Cellar Door or opt for home delivery. This frictionless purchasing experience drove spontaneous sales and deepened engagement with Craggy Range’s wines - without disrupting the rhythm of the day.
Photo booth experience
To capture the atmosphere, guests were also invited to participate in a mobile-connected photo booth experience. With a quick QR scan, their photos were sent directly to their mobile interface for easy sharing on social media. It added a light, interactive layer to the celebration while staying true to the sophistication of the event.
The result
A beautifully executed, digitally enhanced event that elevated both guest enjoyment and operational performance. Craggy Range members moved smoothly through the day with personalised digital access, while staff leveraged live data to manage flow and wine sales. Deep Purple Day proved that even the most intimate and luxurious events can be amplified by thoughtful, brand-aligned technology.
