All Blacks Experience

Satellite developed a number of engaging interactive experiences for visitors to get a deeper insight into rugby in New Zealand and what it takes to become an All Black.

Using wristbands with RFID tags, visitors register their details and scan their wristbands throughout the experience so their activity and scores can be tracked and used later in customising collectible content and merchandise.

A glimpse into what it takes to become an All Black

After a guided introduction to the All Blacks culture, visitors experience first-hand what it takes to make, shape and be an All Black when they compete as two teams face-to-face. Guided by previous All Blacks and coaches on screens opposite them, they go through a series of interactive, digital games dealing with mental agility, strategy, tactics and pressure — using fun and simple mechanics as well as colour and light to build pressure and intensity.


Testing out physical and mental skills

The Step Up zone is a massive space with 4m high projections and a projected agility course where visitors get the chance to test out their kicking, passing, line out and agility skills against the All Blacks and the Black Ferns. These interactive areas have projections that are controlled by large touchscreens and they would need to scan in with their wristbands in order to play.

For the less energetic or more curious minds, we designed the Deep Dive kiosks where visitors can explore the rich history and culture of the All Blacks as well as learn more about the squads, rugby kids in New Zealand and much more. Or the Superfan Quiz, where up to 4 visitors can compete to become the ultimate Superfan Quiz master.

Topping the experience off are the customisable merchandise kiosks, the items can be purchased as digital or printed format.

In this project

  • Software Design
  • Data Management
  • Content curation 
  • App development
  • Film and editing
  • Install, build skills & support 

Photography: Sam Hartnett courtesy Workshop e