TRENZ Ōtautahi Christchurch
TRENZ is New Zealand’s largest annual business-to-business travel and trade event, managed by Tourism Industry Aotearoa (TIA). After a lengthy four year break, and with great enthusiasm from the tourism industry, TRENZ was back in business in 2023. Held at Ōtautahi’s stunning Te Pae Conference Centre, the four day event saw over 1,500 sellers and international buyers come together to network, secure business and seek new opportunities.
Satellite were engaged by TIA to provide multiple event technology solutions for the 2023 event including the website, registration and ticket sales, meeting management, networking, communications, a personalised mobile companion, delegate access control and attendance tracking, and onsite operations during pack-in and the event week.
Satellite were excited to again help bring to life the onsite event. Having partnered with TIA since 2018, Satellite has a strong relationship with TIA and are jointly responsible for the success of the event.
Innovative event technology
In the lead up to the event, Satellite’s Tag event platform allowed Buyers, Sellers and Media to register and purchase packages and add-ons to the event. Post registration, Satellite’s algorithm matched up well suited buyers and sellers to ensure the meetings onsite were as mutually beneficial as possible.
Our Tag event technology allowed 1,500 attendees to come together and partake in 13,883 meetings across four days. In a post event survey, 95% stated "great" feedback on their appointments.
The TRENZ personalised mobile companion site was highly utilised and highly lauded by attendees in the lead up to, and while at the tourism event. Satellite bult a mobile app for the TRENZ - with personalised schedules, note taking and messaging functionality, an interactive floorplan, coffee ordering (to the tune of 4,224 orders made), host city information and more, it was the tool of choice for sellers and buyers.
Satellite also designed and supplied the TRENZ 2023 name cards, with built-in NFC chips to work with our Tag registration software and hardware. This provided a seamless registration process for delegates, with minimal processing time required. Delegates were scanned on entry to the venue, with additional access control placed on specific sessions with access restrictions.
TRENZ was an extremely successful event and a great example of Satellite Tag and its myriad of tailored applications and capabilities in action. We can't wait to be back at the event in Te Whanganui ā Tara - Wellington, May 2024.
TRENZ Connect - always on
Outside of the physical event, Satellite manages TRENZ Connect - the 'always on' digital marketplace where New Zealand's leading tourism operators connect virtually with travel and tourism buyers from around the globe.