Coca-Cola Move 60

Interactive bike platform

Coca-Cola Move60 with Sarah Walker

Brief:

Satellite was asked to develop a mobile app to bring Coca-Cola's activity platform of biking to life. The app allowed consumers to record their bike rides and turn them into points. The more they rode, the higher the points went. Points were turned into prizes, rewarding consumers for getting fit and having fun. 

Satellite was also asked to create a series of eight short videos using gold medal BMX rider Sarah Walker.

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Creative:

We scripted the video series using the inspiring Sarah Walker throughout to explain how to navigate through the app - as well as telling her own story behind her phenomenal success.

We filmed all 8 videos in one day at Sarah’s training base in Cambridge using a combination of Sony FS7 HD camera as well as drone to capture her awesome training runs on the BMX track.

Edited and graded at Satellite, we also sneaked in a few special effects cause we think Sarah is worth it! 

In this project

Creative, including shooting style / Filming / Still Photography / Editing / App Development / Web Development

Peddling furiously for success

So Inspiring