NZ Post ‘Good Eggs’: Turning Kiwis into Chocolate-Coated Proxies for Easter
Sending chocolate at Easter is sweet. But sending yourself? Even sweeter.
For Easter 2025, NZ Post and their creative agency Thinkerbell Aotearoa came to Satellite with a fun, heartfelt idea: Easter eggs featuring the sender’s own face. Because if you can’t be there in person, why not show up as a chocolate-coated proxy? We helped make this playful gift a reality.
We managed the campaign production from start to finish. This included building a mobile-optimised site with integrated payment and photo upload functionality, and using AI-powered design to transform customer selfies into custom illustrated portraits for print. We sourced, printed, and packed hundreds of personalised Easter eggs, supported the campaign with product photography, and handled end-to-end packing and fulfilment for both PR and consumer delivery.
Custom media kits generated buzz and shareable moments, fuelling conversation online and off. With the limited-edition “Good Egg” eggs selling out in just 38 minutes!
