RECORDING YOUR FESTIVAL EXPERIENCE

NFC in the wild

My Festival Story

Satellite was charged with developing the My Festival Story digital experience for Spark at Rhythm & Vines in 2015 and 2016. My Festival Story was designed to enhance the festival goers experience by allowing them to tag their NFC wristband on digital towers to collect playlists or take photos.

Whenever a tower was tagged, the moment was captured in a personalised website site, showing the festival goer a digital version of their festival experience. The towers were linked to Spotify playlists, which gave the festival goer the set list or music from the artist playing on the stage where they tagged.

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How it worked

On arrival, festival goers entered their mobile number and assigned their wristband. They were immediately TXT a unique link to their personalised site so they could see their content build real time.

At the end of the event, festival goers were sent a unique postcard showing their moments which they could save and share out.

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The project provided Spark a dynamic experience to leverage their event sponsorship. Satellite worked closely with Spark, Spotify and Rhythm & Vines to deliver a fully integrated experience.

Satellite worked with technology supplied by Spotify

In this project

  • UX Design
  • Frontend Development
  • Backend Development
  • Hardware Sourcing
  • Activation Installation
  • Technical Support 

Agency partners

  • Spur – Lead experiential agency
  • AWOP – Wristband provider and cashless payment