Emotional creative to help raise money

Cure Kids ‘Dreams’ TVC

Our brief was to create a video to play out on all screens utilising the All Blacks to promote the Cure Kids charity and position a call to action for donations.


We devised an emotional creative that interlinked the All Blacks personal stories of when they were young and dreaming of playing for the All Blacks with Cure Kids ambassadors – whose dreams are limited by the day to day challenges they face.

Beautifully shot on the Red camera, we scripted the content which was filmed over two days at a number of locations including Eden Park, edited and delivered in various formats.


In this project

  • Creative
  • Filming
  • Editing