Awareness

Emotional creative to help raise money

Cure Kids 'Dreams' TVC

Brief:

Create a video to play out on all screens utilising the All Blacks to promote the Cure Kids charity and position a call to action for donations.

Creative:

We devised an emotional creative that interlinked the All Blacks personal stories of when they were young and dreaming of playing for the All Blacks with Cure Kids ambassadors – whose dreams are limited by the day to day challenges they face.

Beautifully shot on the Red camera, we scripted the content which was filmed over two days at a number of locations including Eden Park, edited and delivered in various formats.

In this project

Creative / Filming / Editing

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