VISA - PAYWAVE

Brief:

To produce three 15 sec videos – with 6 sec cut-downs and stills – positioning payWave to a younger demographic.

Creative:

We produced three different videos profiling three different ambassadors in various retail scenarios that millennials could relate too. The series has had a staggered release on social as well as an extensive out of home release via digital billboards.

The project required a fast turn around. We advised on creative including shooting style, filmed all content and edited all three within weeks.