VISA - PAYWAVE

Brief:

To produce three 15 sec videos – with 6 sec cut-downs and stills – positioning payWave to a younger demographic.

Creative:

We worked with our friends at Little Giant and Anthem to produce three different videos for VISA profiling three different ambassadors in various retail scenarios that millennials could relate too. The series was released on social as well as an extensive out of home via digital billboards.

The project required a fast turn around. We advised on creative including shooting style, scripts and talent plus edited to final grade, graphics, audio mix through to final delivery.