Georgie Pie rules

Safety Breakdown

Georgie Pie — Pie safety officer series

We were briefed to create a series of comedic online videos featuring the fictional Georgie Pie Safety Officer as he tracks down serious cases of pie crime.


Commissioned by DDB for McDonalds, the series of six videos needed to have the look and feel of a reality TV series. With that in mind, we shot all scenes handheld on one camera with minimal additional lighting and an emphasis on performance.

In this project

  • Casting
  • Locations
  • Wardrobe
  • Shoot
  • Post-production