NZME launches iHeartRadio

Satellite's brief was to create internal and external content to launch iHeartRadio into the New Zealand market.

Creative

For the internal company launch, we scripted and produced a video showcasing the talent from NZME presenting the iHeart proposition in a quirky but informative way.  We also produced a series of TVCs for broadcast and online.

For the launch, we were commissioned to interview Lorde and then film her first-ever full concert in New Zealand to a capacity crowd at Vector Arena. We created all the iHeart graphic elements for the big screens and produced the multi-cam set up designed specifically to create a more contemporary look and feel for the concert, which we also streamed live.

We subsequently shot the Ed Sheeran concert followed by a Stan Walker concert  - all for iHeart.