We are what we eat

We Are What We Eat is a food inspiration platform encouraging and enabling Kiwis to get back in the kitchen and cook real food that is healthy and nutritious. We Are What We Eat and their brand agency Milk came to Satellite with the need to encourage more people to eat dairy.

With carefully crafted recipes by our friends at Milk, we weren’t short of interesting content and mouth-watering imagery, the challenge from the client was to make it easy to find, use and save for later. 

We added smart filtering, a recipe-specific site search and Rich Data Cards for improved visibility in Google search results making meal inspiration easy to find whatever the occasion. Users have the ability to create an account and save recipes for later. Sharing the recipe on social media or with a friend is easy too with the integration of the AddThis component.

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Website development — AEM and Salesforce

Our specialised AEM Developers built the We Are What We Eat website on AEM (Adobe Experience Manager). Subscribers to the mailing list are pushed through to Salesforce’s products where the We Are What We Eat team carefully analyse data about their customers and supply content to them that is targeted and relevant. 

We built and continue to send email newsletters to We Are What We Eat subscribers via Salesforce’s Marketing Cloud (Exact Target email marketing tool).

Ongoing SEO and Google Analytics support

While phase one of the website build was to get the site onto the AEM platform and integrating with We Are What We Eat’s Salesforce tools, Satellite continues to work with the team to optimise and offer specialised SEO and Google Analytics advice.

Our relationship with the We Are What We Eat team continues to grow. We love working with them to continue enhancing their digital experience. 

Visit the We Are What We Eat website www.wearewhatweeat.co.nz

In this project

  • Website development
  • Salesforce integration
  • User centered design
  • SEO